Affective forecasting, also known as hedonic forecasting, is predicting how you will feel in the future. Researchers had long examined the idea of making predictions about the future, but ...

Plural societies require individuals to forecast how others—both in-group and out-group members—will respond to gains and setbacks. Typically, correcting affective forecasts to include more relevant ...

Journal of Consumer Research, Vol. 38, No. 3 (October 2011), pp. 525-534 (10 pages) Contrary to the lay theory that predicts duration knowledge of affective episodes to ameliorate negative experiences ...