Barbara Gips, who helped sell Ridley Scott’s classic horror sci-fi thriller Alien to unsuspecting moviegoers with her now-legendary tagline “In space no one can hear you scream,” has died. She was 89.

Barbara Gips, who was responsible for Alien‘s brilliant tagline—”In space, no one can hear you scream”—among dozens of other famous pieces of movie marketing copy in her career, has passed away.