Scottie Scheffler’s switch from a blade to a mallet earlier this season at the Arnold Palmer Invitational coincided with an intriguing change to the way he lines up the ball. The two-time major winner ...

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

Titleist has expanded its Alignment Integrated Marking (AIM) designs to its AVX, Tour Soft, Velocity, and TruFeel golf balls. Company testing found that golfers using AIM designs were up to 35 percent ...

Titleist Eliminates Need for This Commonly Used Gadget with New Golf Ball Release originally appeared on Athlon Sports. There are two schools of thought when it comes to using an alignment aid on the ...

Odyssey has always been a leader in alignment technology, going back more than 20 years with their first 2-ball putter. Now the company is adding another option to their lineup with the new 1/2 Ball ...

In this detailed golf lesson, watch as a golf coach demonstrates how to use an alignment stick to improve your golf swing ...

CHASKA, MINN. — Go ahead, name the fundamentals of a good golf swing. How long did it take until you said alignment? Along with grip and posture, instructors and professionals have long preached ...