HFM, the global multi-asset broker, has announced the launch of its new Loyalty Program, which offers all new and existing ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

American Airlines has revealed what’s changing—and what’s staying the same—in its AAdvantage loyalty program in 2026. The ...

Royal Caribbean Group has introduced Points Choice, allowing loyal guests to earn points across its three brands. The group ...

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

Web3 technologies are transforming traditional loyalty programs by making them more flexible, interoperable, and user-centric, ushering in a new era of digital rewards that can be traded, transferred, ...

Throughout its existence, Fanatics, the global digital sports platform, has focused on creating, and enhancing, a unique, one-of-a-kind customer experience. That mission reached new heights on Tuesday ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

Here are 5 boutique hotel loyalty programs worth considering for earning points and rewards at smaller, more independent hotels and resorts.

It took Aaron Braun years to get more than 93,000 Dunkin' rewards points, but after a policy change he's left with a fraction of that.

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...