Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

The companies moving fast treat OS updates as strategic moments. The ones struggling now will struggle with every platform ...

Apple has launched a dramatic new web interface for the App Store. You can now get the full App Store experience right in your browser, with dedicated pages for the ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

It's been nearly two months since Apple previewed iOS 26 during the WWDC 2025 keynote. This upcoming software update introduces Apple's new Liquid Glass design language. While it's been generating a ...