Add Yahoo as a preferred source to see more of our stories on Google. 250626-site-apple-lost-its-advertising-cool-factor-v3 Nothing about Apple's latest promotional video felt like Apple. For over 7 ...

But Apple saved the best for last. The new MacBook Neo ad is not only delightfully playful, but it's also a technical marvel. Featuring a MacBook being, it appears, designed and created with bare ...

For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had ...