Facebook just rolled out interactive ads that will let people do everything from trying on make-up to playing games on the News Feed. The new ad formats include polls, games, and augmented-reality ...

AR Glasses: The Next Big Shift in Augmented Reality: By Ankita Marik There’s tech… and then there’s this. The kind of glow-up that doesn’t just change your vibe — it changes your entire reality. Think ...

Snapchat is today rolling out a new 'shoppable' augmented reality (AR) Lens feature for advertisers around the world. Shoppable AR Lenses serve as an extension of sorts to Snapchat's existing ...

Atlantic Media-owned Quartz is looking to latch onto the augmented reality trend, and hopefully establish expertise in what promises to be a huge new ad category ...