Did a wallpaper pattern in a Paris hotel room inspire the famous Chevrolet Bowtie emblem? Does the blue and white roundel really symbolize a propeller and sky? And was the Porsche logo first sketched ...

Exactly 100 years ago, a German architect by the name of Walter Gropius founded the Staatliches Bauhaus art school, with the goal of bringing all art forms together in simple, less is more designs.

Last year, Jaguar and Mazda presented updated versions of their respective logos. Jaguar went with a “seamless blend of upper and lower case” in a far-too-subtle nod to the British marque’s upcoming ...

It's human nature to use symbols to depict objects, actions, and even feelings. Our species has done so since before the written word came around, and we'll probably continue to do so for as long as ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. With the abundance of car commercials racing through the ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

For car enthusiasts, it’s easy to believe that cars are purely about performance — that what matters is track times and vehicle specs, not superfluous details like the assembly of letters that make a ...

Volkswagen recently unveiled the newest iteration of its logo, giving it an updated, much flatter look than its old logo. Many other automakers have changed their logos throughout the years, including ...