I was hosting a roundtable at the end of last year and we got talking about creative marketing campaigns. Someone said, with an air of frustration: ‘why are all the examples we’re talking about B2C?’ ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...

Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding programmatic media performance at the account and ...

Oftentimes, B2B marketing—when compared to consumer marketing—is viewed as being less creative, less interesting, and less emotional. But times are changing according to Joe Kingsbury, global chair of ...

DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech stacks are affecting businesses’ bottom lines. In their The ...