Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Another example of generative AI writing tools hitting the mainstream. The new plug-in can also edit the tone of text, letting users choose between styles like ‘provocative’ and ‘formal.’ Another ...

‘Top-notch content’ is the new SEO garbage. ‘Top-notch content’ is the new SEO garbage. is a news writer focused on creative industries, computing, and internet culture. Jess started her career at ...

When it comes to marketing online, you’ve probably already heard that “content marketing” is one of the best ways to spread the world about your site and position yourself as an industry expert. But ...