Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Opinions expressed by Entrepreneur contributors are their own. A big mistake too many entrepreneurs make is spending thousands and thousands of dollars on a visual brand identity without proving their ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

Ginger Zumaeta, an Entrepreneurs’ Organization (EO) member in Los Angeles, is the founder of Motive3, a brand strategy agency that helps companies build messaging playbooks for communications that ...

Effective CU Boulder communications begin with strong visual consistency and messaging. Learn how to comply with the official university visual identity standards while leveraging the power of our ...

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35 ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain visibility in search engines and push out competitors. Alibaba is a good ...

Define a core message before publishing — it sharpens focus and drives strategic content decisions. Consistency across platforms builds brand trust; strategy and clarity convert impressions into ...

Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people ...