The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

Each day, marketing leaders everywhere face a similar problem. Website traffic is dropping, the C-Suite wants answers, and teams are siloed and scrambling. Google Search is now a complex, AI-infused ...

Gowtham Chilakapati is a Director at Humana. He is an expert in enterprise data and AI systems with a focus on real-time analytics. With over a decade of experience leading large-scale data ...