India’s mobile penetration, with over 1.2 billion subscribers, makes bulk SMS an unmatched channel for businesses. SMS boasts a 98% open rate, with 90% of messages read within three minutes, far ...

Sometimes, when we’ve just launch a new product, service or looking to promote an existing one; there’s always a genuine need to communicate instantly with as many people as possible, at the lowest ...

Bulk texting, also known as mass text messaging, is a popular communication service that is used by businesses across the world for the purpose of marketing and promotion. It is an effective and ...

The emergence of social media had marketers worrying that bulk SMS would die soon. They were wrong. The service is as important today as it was a decade ago, and way better. Technology advancement and ...

mNotify, a robust communication and information dissemination platform in Ghana has today launched a virtual assistant called ‘’Theo’’ for its customers. With the company focused on increasing ...

Telecoms.com periodically invites expert third-party contributors to submit analysis on a key topic affecting the telco industry. In this piece James Lasbrey, Head of Wholesale Messaging at Telefónica ...