Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

As the viability of traditional branches erodes, banks need to transition to a more electronic delivery system via an integrated channel management strategy, says Harris Bank executive Jim Di Ciaula.