The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

In what VMware’s global channel chief Jenni Flinders calls a “game-changer,” VMware has created a brand-new partner program that will redefine how the vendor interacts and conducts business with the ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

‘A small company can emerge overnight and disrupt an entire category. That’s why the channel is so powerful for us. With the ...

The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

For a startup, sometimes the easy part is creating your product. The hard part is getting it out in the world. Most companies go to market with a direct sales model — hiring an in-house sales team to ...

Success in any industry starts with helping customers solving their most critical issues. In the case of Multi-Cloud Orchestration, the vast majority of customers have a stated cloud-first and ...

Your business strategy is a plan for how your company will make money. Business models, Harvard Business Review says, have also been described as plans for making money, but models and strategy are ...