I reiterate my buy rating for Coupang, as I expect the Eats 'discount' strategy and international expansion will continue to drive success. CPNG expanding scale advantage, combined with its logistical ...

Having consulted with a wide range of companies and CEOs on business growth strategies, I’ve had the privilege of witnessing the transformative power of competitive intelligence firsthand. This ...

Jim Schleckser is the Founder and CEO of The CEO Project, a firm that builds advanced advisory groups for CEOs of high-growth companies. I’ve written before on the topic of strategic positioning and ...

Competitive intelligence skills are crucial for e-commerce businesses. While collecting and analyzing data is important, monitoring your competitors and their actions can provide a wealth of ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Despite Illumina's poor stock performance over the past two years, we believe it's an important competitively advantaged company and has become very undervalued. Illumina's sequencing instruments are ...

Join our Nasdaq eVestment Best Practices Workshop on Positioning your Strategies for Success. This workshop is tailored for product and marketing teams and will explore how you can evaluate the ...

The purpose of American foreign policy is to advance and defend the interests of the American people through our engagements with the rest of the world, yet more so than ever before, most Americans ...

Last month I attended a private conference on mobility technology in the mountains between Silicon Valley and Santa Cruz, California. The discussion offered a surprising kind of reality check about ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...