AUSTIN, Texas--(BUSINESS WIRE)--Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces today that it has been certified by the ...
SpotX has become the latest company to integrate the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), its third-party in-app ad viewability and measurement tool. The tool helps ...
IAB Technology Laboratory certified 17 companies for correctly using its Open Measurement Software Development Kit (OM SDK) to track mobile in-app advertising. The OM SDK is a set of software tools ...
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