When it comes to drop points in your funnel, it’s important to know that many of your biggest drop points happen before you even know your customer’s name. For the majority of businesses, having a ...

Even messaging that seems straightforward on the surface can spark controversy in today’s cultural climate—as the American Eagle clothing brand saw in the backlash over perceived political undertones ...

How you use messaging really depends on what you as a brand want to achieve, and how you want to achieve it. It can start with the consumer seeing the brand, be it a social offer, promotion, or just a ...

We live in a world full of noise. Every day, we are bombarded with hundreds of messages from brands asking us to pay attention, purchase something, or take some sort of action, and most of the times, ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is a very important part of running a business. To succeed in the competitive world, you need a strong marketing strategy that ...

The coronavirus pandemic has affected us all. Small businesses, large corporations, entrepreneurs, influencers, and more are all self-isolating and practicing social distancing. With more screen time ...

To date, there are 3.8 billion active social media users. That’s a ton of people (more than half the world’s population!). Which gets us thinking, “social media is a huge platform to market our brand.

Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers via text messaging, enabling them to text their leads and ...