Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to ...

This article is part of a Gaming Insights series paid for by Facebook. Gaming is a highly competitive industry. At Facebook, we see that games advertisers are often competing for the same audience, ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and ...

Chatbot opportunities have advanced thanks to the rise of generative AI, but so have the risks that brands could encounter.