Missed sales opportunities can translate to enormous missed sales revenue over time. For example, if your business misses a single $25 average sale each day, you'll lose sales revenues of $9,125 in ...

Conversion funnels are essential for any business looking to maximize sales and drive customer engagement. By analyzing each step of the funnel, companies can identify opportunities to optimize their ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

At SMX West last month, Google offered early looks at the new customer value reporting and value rules in Google Ads. The company first teased these features in the Google Ads UI at Google Marketing ...