Starbucks made some major changes to its long-standing loyalty program last month.

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Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

With over 1 million active and engaged customers in its MVP program, the Ahold Delhaize banner is dialing up personalization ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Early data shows the coffee chain's new 60-star redemption option has become its most popular, with more than a quarter of ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

For years, speed helped build customer loyalty. Brands could keep up with consumer expectations while rewarding customers ...

Nandika Suri is charged with expanding loyalty membership and deepening engagement, while Sabrina Callahan will pursue a ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Best Client Loyalty Program 2026, ...

The MarketWatch News Department was not involved in the creation of this content. Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many ...