Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

When did marketing become more about spreadsheets than stories? We’ve gotten so good at measuring people, we’ve nearly forgotten how to connect with them. While technology lets us gather insights at ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a volatile and shifting consumer environment. Traditional tactics — ...

In 2026, the strongest AI strategies won’t be rushed; they’ll be disciplined. Every leader feels the push to launch AI, ...

Driving trust. Building customer relationships starts with establishing trust through personalized, consistent value at every touchpoint. Long-term loyalty. Authentic connections at every stage of the ...