When you can track customers through your point of sale system, you can manage your relationship with your customers and improve your service. To track purchases effectively, you must be able to ...

Hospitality firms invest large amounts of time, money and energy tracking customers for marketing purposes. Cruise lines, hotels and timeshare companies collect consumer data in order to sell their ...

Customer experience professionals must be getting better at what they do. They define their biggest challenge as cross-functional communication across business departments, up slightly from 2023. But ...

Software vendor Vocus is out with the next generation of its cloud-based marketing and publicity suite, Vocus Marketing. Targeted at medium-sized businesses, the update adds mobile landing pages, ...

Smartphones, smart TVs, and even smart homes, it seems that everything is connected to the internet these days. It is near impossible to get anything done without Wi-Fi connection or subscribing to ...

Adobe Inc. is updating its Adobe Real-Time Customer Data Platform offering with new capabilities that it says will help customers overcome plans by Google LLC to block third-party cookies. The company ...

TEC Worldwide is an international organization of more than 7,000 business owners, company presidents and chief executives. TEC members meet in small peer groups to share their business experiences ...

Having many returning customers is the goal of most successful businesses. Returning customers not only keep a consistent revenue stream coming in, they also typically refer others to a business's ...

Uber is pulling a heavily criticized feature from its app that allowed it to track riders for up to five minutes after a trip, its security chief told Reuters, as the ride-services company tries to ...

The key to Amazon’s success has been its “users also bought” follow-up service made possible by the accumulation of shopper data–and now, retail stores are trying to beat Amazon at its own game. Using ...