The best analytics systems aren’t those focused solely on tallying metrics, but those that directly connect marketing ...

Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics. By the time dashboards appear ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. The digital media industry has ...

Australian Certified HP SitePrint Service Provider completes over 9,000 m² and 4,300 bolt layout points for data center rack ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

Fenceline monitoring systems collect environmental data at the boundaries of industrial facilities, allowing air ...