In an era where data has become one of the most valuable assets for organizations, protecting that data is a strategic ...

Data is everywhere, but insight is harder to find. CRM metrics, revenue trends, forecasting models, pipeline velocity, marketing analytics and third-party research are just the beginning. All this ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

After first glancing at the title of this article, perhaps you’re thinking, “yet another database access article, blah, blah, blah.” But you’ll find the approach described here very useful. And I’m ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...

Use the Microsoft Sync Framework to synchronize data changes between SQL Server 2008 Standard, SQL Server 2008 Express and SQL Server Compact Edition 3.5. Despite the availability of wireless and ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

SAP's Impact Measurement and Valuation (IMV) framework translates complex ESG data into monetary values, helping energy firms ...

There is nothing more detrimental to database performance than a team of Java programmers armed with a stack of requirements, a database, and a rudimentary knowledge of Java Database Connectivity ...