Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Digiphy, a Westside-based technology startup, is helping brands connect directly with customers through scannable QR — quick response — codes that link to customizable mobile-first landing pages, ...

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second ...

QR code, short for Quick Response Code, is a kind of matrix barcode that includes information about a product or service. You can find it being used for advertising purposes, where brands put up ...

Tanya Candia is an international management expert, specializing for more than 25 years in information security strategy and communication for public- and private-sector organizations. The use of QR ...