We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow ...

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A lack of technology and a way to decipher data is to blame, according to a survey by Yes Lifecycle Marketing. Our team tests, rates, and reviews more than 1,500 products each year to help you make ...

With more choices than ever, customers today have the power to not just want but expect a level of personalization from the companies they do business with. At the same time, most businesses seek to ...

AI and dynamic content are helping email marketing become even more effective. And the possibilities for personalization go far beyond subject lines. Just like digital out-of-home is helping ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

The growing use of marketing technologies has introduced a sea change to customer experience and expectations. Nowadays, consumers expect personalized content and services as part of their purchasing ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

Email is the backbone of our digital identities, connecting online interactions, communication, and personal records. The email address translates consumer intent across platforms, silently anchoring ...