Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

QR codes have become an essential tool for accessing digital content quickly and efficiently. They provide a seamless way to connect to websites, make payments, download apps, and much more. With your ...

The Quick Response code (or QR code) was introduced in 1994, but it never really took off in the US until decades later when the pandemic created a need for a quick, easy, and (most importantly) touch ...