Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

For example, credible qualitative researchers acknowledge that generalizability is not the point of their research; however, that doesn’t stop some less-than-credible researchers from presenting their ...

DiSTO has utilised qualitative methods as a tool to adapt surveys to the local context, enabling changes and refinements. The combination of methods has allowed for more accurate and relevant survey ...

Objectives To examine the barriers and facilitators of anorexia nervosa (AN) recovery in adults with autism. Design Qualitative study using semi-structured interviews with autistic adults who ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...