Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Opinions expressed by Entrepreneur contributors are their own. One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...