The examples and conclusions from The Innovator’s Method are drawn primarily from a sample of companies that were either among the world’s leaders in innovation premium or generated a significant ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

This study looks at how national public opinion polling in the United States changed from 2000 to 2022. It focuses on two aspects: the sample source(s) – that is, where the survey takers came from – ...

Capstone courses integrate knowledge, concepts, and skills associated with an entire sequence of study in a program. This method of assessment is unique because the courses themselves become the ...

Director of Scholarship at Change Management Unit at the Vice Chancellors' office; Professor and Head of Archie Mafeje Research Institute, University of South Africa Re-search is a dirty word.