Jayne Marlink is the recently retired executive director of the California Writing Project (CWP) and a former middle and high school teacher in the Grant Union High school district (now the Twin ...

Writing for a general audience means writing for educated adults who are not a part of your field. The first step is to recognize jargon within your writing and rewrite to avoid or clearly explain ...

When it comes to writing for wider audiences, what are the key challenges that scholars face? In these pages, Christopher Schaberg and Ian Bogost recently listed 10, ranging from academics’ lack of ...

How many times do you come across business-to-business (B2B) content in any given day? If you were to judge the creativity behind this type of content writing and its business-to-consumer (B2C) ...

All television writing can be summed up in one word: economy. TV pilots must communicate the world, characters, genre, stakes, and tone to the audience—all in the span of a single episode. One of the ...

Producing blog posts is a surefire way to connect with consumers and provide them with much-needed information, like FAQs or product guides. But writing posts that cut through requires an ...

Giving a speech involves encouraging the audience to be active listeners and participants. This can be tricky, especially when you are nervous and just want to be done presenting. Below are a few tips ...

(This is the final post in a five-part series. You can see Part One here, Part Two here, Part Three here, and Part Four here.) View Entry The new question-of-the-week is: How can students write for ...