Colors are an effective medium for communicating meaning. Some have certain implicit psychological associations. Red, for example, is often associated with power, love, and anger. Blue might convey ...

Colors are everywhere we look, but what is the scientific reason behind why we see the colors we do? In essence, what is the chemical makeup of color, and why is it important? What are its key ...

From the astounding shift to Technicolor in “The Wizard of Oz” to the blockbuster teal-and-orange color scheme made famous by “Transformers,” color grading is used to improve the visual aesthetic of ...

Created as a visual nod to UB's cultural diversity, we have developed a versatile color bar graphic comprised of UB Blue and various combinations from our secondary color palette. This can be an ...