If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

The dominance of video is undeniable. With four times as many consumers preferring to watch video about a product than to read about it, video is clearly consumers’ preferred medium to learn about new ...

All you have is two minutes to define your product or service regardless of its complexity. How do you go about it? I recommend an explainer video, which is a short video that quickly and concisely ...

Opinions expressed by Entrepreneur contributors are their own. Explainer videos are one of the most potent tools that startups can use to secure seed funding. What? Yes. Explainer videos have emerged ...

In today’s digital-first, video-centric world, explainer videos offer the perfect way to showcase your company’s product or service. The goal of an explainer video is to help consumers feel ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...