Continuing just-auto’s series of interviews with tyre makers, Matthew Beecham spoke to Falken Tyres’ newly-appointed European head of marketing, Stephan Cimbal. He joins at a crucial time for the ...
With the Falken brand being the only one SRI controls globally, the company will pour a lot of energy into developing it across various markets, Smallwood said. SRI is working to revitalize the brand ...
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