The brands that own their customer relationships will own their futures; everyone else is renting attention on borrowed time.

AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main ...

For VisitBritain, data has always been part of the story. As the UK’s national tourism agency, it depends on accurate insight to help regions, small businesses, and policymakers make better decisions.

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...