Back in the late 2010s, edtech-business experts advised most companies against a freemium model, in which users would get limited access for free and have to pay for more substantial offerings. At the ...

When growing your business, it's important to figure out what model fits best for your business. Today, one popular strategy is the freemium model. Here's how to know if it's right for your business.

The journey new users go through when using your product directly affects how the product is evaluated and how it is perceived. The business model you choose strongly influences the entire funnel, ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...

You always have to, at least, burn some calories to acquire something in nature: Everything has a cost. Maybe that’s why the concept of zero price sometimes tricks our primal brains so effectively. It ...

LegalZoom's 2Q23 earnings beat expectations, with increased revenue guidance for FY23. The introduction of LZ Books is a strategic move that aligns with LZ's position in the SMB company lifecycle.