There are a few different ways to measure the power of a meme in the tech industry. You can run powerful sentiment analysis on blog posts and message boards, scour trending topics on Twitter, or just ...

A warehouse worker plucks an item from a shelf and drops it into a bin, and with each action earns digital currency that can be redeemed for prizes. While the worker earns rewards, managers monitor ...

We all know how social media gamifies communication by offering immediate, vivid, and quantified evaluations of our conversational success. These game-like features are responsible for much of social ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Barry Fiske One of the ...

Marketers are increasingly turning toward gamification strategies to grab the attention of overstimulated consumers but many are missing an opportunity to connect on an emotional level by falling into ...

Gamification is no game, as competition heats up between companies offering game-like techniques to increase customer and employee engagement. In its latest move to keep up with the accelerated pace ...

Consumer engagement is central to a company’s brand recognition, consumer satisfaction and loyalty, and eventually overall profitability. Gamification does that with much ease. We live in an economy ...

People love games for a variety of reasons: they fuel our competitive sides, challenge us, offer an escape from the daily grind, and help us feel a sense of victory and accomplishment. Most of us are ...

Quentin Moreau-Defarges, Head of Creative, North America at Gameloft, looks at gamification in advertising: what it is, why it works so well, and how to do it right. Playing games is part of the human ...