There are a few different ways to measure the power of a meme in the tech industry. You can run powerful sentiment analysis on blog posts and message boards, scour trending topics on Twitter, or just ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Barry Fiske One of the ...

A warehouse worker plucks an item from a shelf and drops it into a bin, and with each action earns digital currency that can be redeemed for prizes. While the worker earns rewards, managers monitor ...

Marketers are increasingly turning toward gamification strategies to grab the attention of overstimulated consumers but many are missing an opportunity to connect on an emotional level by falling into ...

As the retail landscape has become increasingly digital, gamification has evolved from a cool trend to a proven strategy. In fact, a 2023 report estimated the size of the gamification market as more ...

We’re entering a new era of brand loyalty, driven by shifting mindsets, behaviors, and emerging trends. In an already competitive landscape, it’s becoming increasingly challenging for quick-service ...

In the diverse and dynamic landscape of India, consumers are continually exposed to a myriad of advertisements across various platforms – be it television, social media, mobile apps, or billboards ...

In the bustling world of QSRs, loyalty programs have become essential for engaging and rewarding customers. However, the plethora of programs and apps can be overwhelming to customers. To stand out, ...

New York, Aug. 08, 2024 (GLOBE NEWSWIRE) -- CRM Marketing leader Optimove announced partnerships with gamification leaders Captain Up and Gamanza Engage (a business unit within Gamanza Group AG), ...

Social entrepreneurship is popular; gamification is ubiquitous. Mario, Luigi, Toad, and Princess Peach raise some questions about both. When I play New Super Mario Brothers Wii with my two sons (5 and ...