One of the posters on my wall at work is the 4 Keys 2 Fun from Nicole Lazzaro. For those that don’t know, early in 2000 (2003 / 2004) XEODesign (her company), conducted some research into why we play ...
Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.
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