Okay, Boomer — are you keeping up with the Joneses? A new generation has landed — but they weren’t born yesterday. That’s according to a resurfaced theory from the 1990s suggesting that Baby Boomers, ...

The following was previously published in an earlier edition of Marketing Insider. I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in ...

When people think of baby boomers, the generation born between 1946 and 1964, most people immediately think of the stereotypes attached to them. People between the ages of 59-78 are seen as the less ...

Who are these undecideds and swing voters? Social commentator Jonathan Pontell points to Generation Jones. He coined the term, and it’s been gaining traction as a way to describe the population born ...

I recently came across a term I’d never seen before: Generation Jones. Prompt ChatGPT: Generation Jones are Americans born between 1955 and 1965. They’re late boomers shaped by Watergate, stagflation, ...

Representative Paul Ryan's (R-Mich.) recent 2012 budget proposal to replace Medicare with a different health plan for those under age 55 serves as the latest example illustrating the notion that "baby ...

I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in fact, part of Generation Jones. If you haven’t heard of that term (as I had not, ...

Hm. Via Sullivan, an attempt to recharactize the new generation that now comes into prominence with Obama's election, and the end of the '60s: Pontell, also a political consultant in Los Angeles, has ...