Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset. Marketing teams with identical AI technology will achieve dramatically different ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

My career didn't begin in marketing. It began in tech. A decade in, though, a series of technical project and product management roles led me to a pivotal moment. I began working for a VP of Marketing ...

AI was sold as a force for progress, but recent controversies suggest a more complicated reality. Is AIheading for a ...