Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem. Designed to streamline campaign management, automate ...

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax. Campaign total budgets are ...

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best. Google is “strongly recommending” Performance Max ...

Performance Max divides opinion. Some see results, others see risk. This post explores when it works, when it doesn't, and how to approach it strategically. Some advertisers swear by it, while others ...