Google raised eyebrows again with its latest acquisition, the purchase of a privately held software firm that specializes in Web analytics. The search engine giant said it bought San Diego, California ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

Benjamin is a business consultant, coach, designer, musician, artist, and writer, living in the remote mountains of Vermont. He has 20+ years experience in tech, an educational background in the arts, ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023. To be exact – July 1, 2023 is the date Universal Analytics will stop ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. July 1, 2024, will mark a pivotal day in the world of data ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...

Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data ...