Hennessy is the undeniable king of cognac, controlling roughly 40% of the worldwide market. It’s a brand as much as it is a ...

Forbes contributors publish independent expert analyses and insights. Jillian Dara is a freelance journalist covering wine and spirits. This article is more than 2 years old. Since its founding in ...

When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and starts spinning it like a basketball. The fact that this ...

The NBA has a new spirit partner. Hennessy, the world’s best-selling Cognac, and the National Basketball Association announced today a multi-year partnership that makes Hennessy the official spirt of ...