Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

Accor is the only major hotel group to heavily push paid subscription cards, giving guests access to discounts and perks at hotels worldwide. It's now rebranding the cards and changing some of their ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. A decade ago, keeping customers meant locking them in. In 2025, it ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

The "Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...