Or perhaps you saw Mashable's own CES coverage of the unveiling, when Lego made its first appearance at the world's biggest technology convention to officially announce Smart Play and Smart Bricks.

The Lego Group has unveiled new SMART Play bricks, tags, and minifigures that add interactive sound effects to creations. This new technology uses a custom-made chip smaller than a standard Lego stud ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. There’s nothing like a lazy Saturday morning and a freshly dumped bin ...

Building with Lego bricks has stayed a formative and important practice for kids around the world, partly because it’s so easily enjoyed by anyone, regardless of location, language, or ability. Now ...

Crocs' latest collaboration is with the popular toy company Lego, transforming the footwear brand's Classic Clog to look like an actual Lego brick. News of the collab was first shared by Bloomberg ...

Bricks & Minifigs Richmond Southside in Midlothian, Virginia, is highlighting its Buy, Sell, and Trade program as residents look to rehome or swap LEGO® collections. The locally owned LEGO resale ...