To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Is your real estate logo “good enough” for your brand? Before you answer, consider this: Your logo speaks for you when you’re not in the room. What is it saying about you? What should it say about you ...

When you get a spontaneous call from the president of Nintendo of America, you don’t ask too many questions. You just take the call. That’s the advice that was given to designer Chris Maple by a ...

The Superman logo is one of the most instantly recognizable symbols in the world. Yet, even the most dedicated Man of Steel ...

SALT LAKE CITY — The new Utah Jazz look pays homage to the iconic 90s mountain logo and colors. FOX 13 News sat down with the man behind that iconic look to learn about his process as he created what ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...

Jerry West, "The Logo," died on Wednesday. For over 50 years, West's silhouette has been the defining image of the NBA, but the story behind the clean red, white and blue logo we all know is a lot ...

If it ain’t broke, the saying goes, don’t fix it. But New York City has decided otherwise. As the New York Times first reported, the city is introducing a new branding campaign that will look awfully ...

People on the ground in Pensacola, Florida – where the old logo still shines bright above the interstate – were quick to dish out criticism. "It takes away from heritage. When you're 81 years old, you ...