Keyword stemming is said to be beneficial for search rankings. But is it truly a ranking factor? Let's take a look at the evidence. Keyword stemming, once a popular search engine optimization tactic, ...

Forbes contributors publish independent expert analyses and insights. In the age of Google and now ChatGPT, we take quality search for granted. We’re used to having information at our fingertips, but ...

In the realm of search engines, there’s a holy grail. Think human intelligence, as if you were telling your question to a friend—but the friend exists through the computer screen and in the digital ...

The secrets to ranking on the first page of Google are not only protected from the world, but they also change a handful of times. This everchanging recipe is why the word "algorithm" comes with a ...

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...