Marketers can use competitive keyword research in part to find more profitable keywords, improve their ad copy and come up with A/B testing ideas. Conversion rate optimization is all about finding the ...

Something to look forward to: Have you ever found yourself avoiding specific posts on Facebook like the outcome of sporting events or spoilers of your favorite TV show? Maybe you have just grown tired ...

Junk email filters work by targeting specific keywords — and now Facebook could soon have a similar tool to keep unwanted topics temporarily off the News Feed. Facebook is now testing a keyword snooze ...